One of the sub genres of horror that I often felt worked very effectively when done properly was found footage. Without doing any research, the first explanation I could think of as to why this would be is that found footage creates the illusion of realism. This works because actual found footage and things like movies are both watchable media and things you would consume in a similar way.
looking into it further and actually reading about it, I found that essentially, found footage works(when done right)because it deeply immerses the viewer into the story. One film in particular that uses the found footage style very effectively is the 1999 film The Blair Witch Project.
A key factor in the success of The Blaire Witch project was their marketing. The marketing campaign was done in a way that would make viewers question whether what they were seeing was a true story or not. This further shows how useful immersion can be in making an effective horror story. Through the use of this found footage style the film was able to create the feeling of being part of the story.
A big advantage when it comes to found footage films is that they are not expensive to make. Due to the fact that its supposed to be filmed by the characters in the story, there's not necessarily any need for impressive camera work or settings. Additionally, this ultimately serves to immerse the viewers even deeper. This could especially be useful to my project as going this route seems to be more achievable for me. Though it is surely possible to make something good with limited resources, doing found footage would be a secure way of doing it while also benefitting from the limitations.
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